Evolution of the soda pop giants
|Credit to: http://www.graphicdesignblog.org/pepsi-and-coca-cola-logo-evolution/
Which of these cans make you crave for the drink – Pepsi or Coca-Cola?
|The comparison diagram shows the logo evolution of these top soft drink brands from late nineteenth century to the current face of the 2000s. However, it seems as if only Pepsi Logo has evolved in all these years as the image witnesses the existence of script style Coca Cola Logo since 1985. Isn’t it really stupid to claim today’s Coca-Cola logo to be same since 1885 when such advance tools did not exist only?|
|Although Coca-Cola has been adding very subtle and minute changes to its logo design over the years but can’t be ignored in any way. Just check the blunder in the below given chart displaying the evolution of these top logos|
|Anyhow, last week a well-known logo design blog took the responsibility of coming up with correct research.|
|First appearance of Coca-Cola Logo: The above mentioned post reveals that Coca Cola’s logo first of all appeared in the Atlanta Journal Constitution in 1886 as both a slab serif and chunky sans serif and then in mid-1887, Frank Robinson, Coca-Cola’s bookkeeper, drew the first traces of the Spenserian script logo, which we all recognize so well.|
|First appearance of Pepsi Logo: As we all see, over the years the Pepsi logo has changed dramatically from typographic logo into a sophisticated symbol. With the Pepsi “crown” appearing in the 1940s along with the addition of the colors blue and white to commemorate the war efforts of the U.S. In the 60’s the type changed from a script font to the now familiar bold sans serif.Let’s have a look at the new and correct version of these world famous logos evolutions.|
|As you may have noticed over the past 20 years or so Pepsi has continually redesigned logos, cans, packaging etc to try and build a brand. Have you noticed Coca Cola has remained strong in their one “red” color and simple script logo and has remained the #1 brand but also one of the most recognizable logos in the world. Shouldn’t that tell Pepsi and other companies something?|
In my opinion the new Pepsi Logo although modern and edgy in terms of current design, is trying too hard to look pretty and becomes too much for the average person. At the end of the day when you are walking down the grocery aisle our human instincts are attracted to the color red, for it is aesthetically pleasing. Both companies have had their ups and downs but where Pepsi failed and Coke succeeded was all in the power of the logo and staying true to its past and adapting to the present. So the question remains, is logo redesign always for the better?